Hello, I'm Yasemin.. 
I’m the founder and creative director of Yasemin Özeri Studio.

After studying architecture, I pursued a master’s degree in fashion design and founded my studio in 2009 to create thoughtful, enduring designs.

My journey began with architecture, where I was quickly immersed in the world of form, color, and texture—a world I’ve never stepped away from. Simplicity and functionality are central to my design philosophy. I believe design should make life easier, but also carry a pursuit of beauty. I’m drawn to creating through lines, volumes, and colors, always guided by an aesthetic intuition.

I enjoy working with diverse materials and value discovering each one's unique character. I prefer not to disguise materials or make them imitate one another; I believe each one—and each design—should retain its integrity and individuality.

I’m not interested in being "interesting" for the sake of trend. A garment, to me, should elevate the person wearing it. In the same way, I believe well-designed objects and spaces succeed when they quietly integrate into life, without demanding attention.

I resist superficiality in a culture that often favors noise. In today’s world, where everything competes to be seen and heard, I believe that choosing stillness, subtlety, and depth is both radical and meaningful.

I care deeply about detail—because I believe that’s where the essence of life resides. I’m passionate about nature, art, design, science, architecture, literature, and philosophy. I’m driven by exploration and the pursuit of meaning. I value well-designed objects and spaces, and I love reading and writing words that seem to float above the ordinary.

To those who’ve followed my work since 2009, thank you.
You can read more of my writing at yaseminozeri.substack.com and become a member to receive new pieces.

Warmly,
Yasemin Özeri